In my youth, I was always eager to join my parents for a trip to the local mall. Of course, the moment we stepped into the building, I would take off on my own with my first destination usually being Waldenbooks or B. Dalton Booksellers. With a mixture of anticipation and dread, I would run to the fantasy shelves to see if the latest book by David Eddings or Raymond E. Feist was waiting for me. When those hopes were dashed, I would peruse the shelves for the next hour, hoping to discover another author who might transport my imagination to a thrilling new world filled with magic and wonder.
Predating the Internet or email, discovering new books and new authors was far more difficult than it is today. Even worse, it was nearly impossible for this kid living in the sticks of northern Minnesota to have any sort of connection with the authors whose works I cherished dearly. Questions unanswered bounced within my head: What are they working on? When will it come out? What happens next in the series? How many times do I need to reread my favorite books until the next chapter appears on the shelves?
Thanks to technology, access to information and ease of communication has grown exponentially. Booklovers can now interact with their favorite authors in ways that were impossible twenty years ago. As a counterpoint, authors can establish a more open connection with readers, sharing their work and progress in a proactive way. One important tool that satisfies both sides is the Author Newsletter.
Sometime next week, I plan to push out my first quarterly newsletter to readers who have registered through my author website. Recipients will get inside information on my next book and awareness of the activities I have planned for the rest of 2016. This tool not only provides them with some insight on the release date and plot, but also offers more transparency about the writing and publishing process.
Do you have favorite authors? Are you eagerly waiting for the next chapter in a series? If so, I encourage you to visit said author’s website and sign up for their newsletter/fan club. Not only do you get the inside scoop on what’s next, but your involvement provides the author with a tighter connection to readers, encouraging him or her to write more books and to remain engaged in a more personal manner.
If you’d like to receive my quarterly newsletter, visit my website at http://JeffreyLKohanek.com and sign up at the bottom of the page. Don’t forget to accept the confirmation email from MailChimp.